TIPS ON CONTENT MARKETING STRATEGY TO GROW YOUR BUSINESS:
According to the latest research from the Content Marketing Institute (CMI) and Marketing Profs around 63% of businesses don’t have a documented content marketing strategy. No surprise that the companies who do have a strategy are most likely to feel that their content marketing efforts are successful and without a strategy, failure or success are just a matter of luck. If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help . What Are Content Marketing Strategies, Anyway? The strategies of ‘’Content Marketing’’ is to focus on developing and launching a competitive content marketing plan and this plan is the roadmap for all the unique or original content your business plans to create. To separate the two, think of your content marketing plan as the “what” and your content marketing strategy as the “how.” The strategies of ‘’Content Marketing’’ answers, how your content marketing plan will increase brand a